Monthly Archives: February 2005

CSS Zen Garden — an Eyetools eyetracking analysis

Posted on February 28, 2005 by Greg Edwards

Design decisions affect what people read. The CSS Zen Garden always has the same content but different visual treatments — and you can see how this affects reading. Continue reading →

Posted in Internet / Web, Technology News | 2 Comments

Is the Washington Post wasting money on the bottom half of their homepage?

Posted on February 24, 2005 by Greg Edwards

My recent analysis of Washington Post’s homepage points out that the weak design of the bottom half of their page reduces reading. I received a comment urging me to tie the findings to actual revenue impact, so here goes! Content… Continue reading →

Posted in Hints, Tips and Tricks, eCommerce | Comments Off

Washington Post Homepage Eyetracking Analysis

Posted on February 22, 2005 by Greg Edwards

Last week, the Washington Post announced a new homepage â€â€? An Eyetools Heatmap of a group of 19 new visitors viewing the new page has been generated and what was discovered may suprise you. Continue reading →

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How eyetracking helps website redesigns: an Eyetools case-study

Posted on February 21, 2005 by Greg Edwards

Guiding a website redesign with Eyetools eyetracking data offers these advantages: Objective, visual feedback to your designers and copywriters about what works and what doesn’t, Test before launching â€â€? don’t launch a mistake that loses traffic, Remove opinion-based discussions (and… Continue reading →

Posted in Hints, Tips and Tricks, eCommerce | Comments Off

Siemens is hanging up the ‘handset’ business?

Posted on February 19, 2005 by Lonny Paul

I remember my first cell phone. Ever. It was a GSM OmniPoint pre-paid Siemens phone. They had some very sexy ones back then, ones I wish I had today! A recent Geek .com (PDA Geek) story talks about the end of the Siemens handset legacy. Continue reading →

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Eyetracking a Navigation Bar — how many elements are read? Well, it depends…

Posted on February 14, 2005 by Greg Edwards

Changing one part of a webpage can affect viewing of other unrelated parts of the page (obvious, yes, but interesting to quantify the effect). This Eyetools before / after test showed that a right-hand navigation bar received significantly increased viewing… Continue reading →

Posted in Hints, Tips and Tricks, Internet / Web | Comments Off

Times of India: Domain Squatters threat to ‘.in’ TLD

Posted on February 14, 2005 by Lonny Paul

When the government gave its nod to the National Internet Exchange of India (NIXI) to start registering ‘.in’ domains, it had obviously not foreseen the kind of rush there could be to acquire the latest, and the hippest, in Indian domain addresses. Continue reading →

Posted in Cyber-Squatting, Trademark Issues | 1 Comment

Blog Analysis and Optimization with Eyetracking — or “Oh, oh, that blog’s writing needs fixing”

Posted on February 10, 2005 by Greg Edwards

Eyetools testing showed that the original Navigation Bar blog wasn’t written as well as I’d thought… here’s what I found, and what I did about it. This is what happens when you have easy access to eyetracking testing: you start… Continue reading →

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Overview: Motorola MPX-300

Posted on February 8, 2005 by Lonny Paul

The MPX is a rare machine to behold and enjoy. If you every wanted to have something that just LOOKS futuristic, when you open the keys and they all light up blue and you see it in a dimly lit room, it’s the most futuristic thing you’ve ever seen. It just rocks. Continue reading →

Posted in Wireless Services | 3 Comments

UNOFFICIAL: Production on Motorola MPX-300s halts

Posted on February 7, 2005 by Lonny Paul

Let’s just call it a “rumor,” shall we. I was informed that there is currently a halt in the shipments of MPX-300s as there is some problem of some kind. Hmmm. Continue reading →

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