CSS Zen Garden — an Eyetools eyetracking analysis

Published in February 28th, 2005

Posted by Greg Edwards in Internet / Web, Technology News

Design decisions affect what people read. The CSS Zen Garden always has the same content but different visual treatments — and you can see how this affects reading.

Is the Washington Post wasting money on the bottom half of their homepage?

Published in February 24th, 2005

Posted by Greg Edwards in Hints, Tips and Tricks, eCommerce

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My recent analysis of Washington Post’s homepage points out that the weak design of the bottom half of their page reduces reading. I received a comment urging me to tie the findings to actual revenue impact, so here goes! Content…

Washington Post Homepage Eyetracking Analysis

Published in February 22nd, 2005

Posted by Greg Edwards in Internet / Web, Technology News

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Last week, the Washington Post announced a new homepage Ã¢â‚¬â€? An Eyetools Heatmap of a group of 19 new visitors viewing the new page has been generated and what was discovered may suprise you.

How eyetracking helps website redesigns: an Eyetools case-study

Published in February 21st, 2005

Posted by Greg Edwards in Hints, Tips and Tricks, eCommerce

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Guiding a website redesign with Eyetools eyetracking data offers these advantages: Objective, visual feedback to your designers and copywriters about what works and what doesn’t, Test before launching Ã¢â‚¬â€? don’t launch a mistake that loses traffic, Remove opinion-based discussions (and…

Siemens is hanging up the ‘handset’ business?

Published in February 19th, 2005

Posted by Lonny Paul in Wireless Services

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I remember my first cell phone. Ever. It was a GSM OmniPoint pre-paid Siemens phone. They had some very sexy ones back then, ones I wish I had today! A recent Geek .com (PDA Geek) story talks about the end of the Siemens handset legacy.

Eyetracking a Navigation Bar — how many elements are read? Well, it depends…

Published in February 14th, 2005

Posted by Greg Edwards in Hints, Tips and Tricks, Internet / Web

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Changing one part of a webpage can affect viewing of other unrelated parts of the page (obvious, yes, but interesting to quantify the effect). This Eyetools before / after test showed that a right-hand navigation bar received significantly increased viewing…

Times of India: Domain Squatters threat to ‘.in’ TLD

Published in February 14th, 2005

Posted by Lonny Paul in Cyber-Squatting, Trademark Issues

1 Comment

When the government gave its nod to the National Internet Exchange of India (NIXI) to start registering ‘.in’ domains, it had obviously not foreseen the kind of rush there could be to acquire the latest, and the hippest, in Indian domain addresses.

Blog Analysis and Optimization with Eyetracking — or “Oh, oh, that blog’s writing needs fixing”

Published in February 10th, 2005

Posted by Greg Edwards in Internet / Web, Technology News

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Eyetools testing showed that the original Navigation Bar blog wasn’t written as well as I’d thought… here’s what I found, and what I did about it. This is what happens when you have easy access to eyetracking testing: you start…

Overview: Motorola MPX-300

Published in February 8th, 2005

Posted by Lonny Paul in Wireless Services

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The MPX is a rare machine to behold and enjoy. If you every wanted to have something that just LOOKS futuristic, when you open the keys and they all light up blue and you see it in a dimly lit room, it’s the most futuristic thing you’ve ever seen. It just rocks.

UNOFFICIAL: Production on Motorola MPX-300s halts

Published in February 7th, 2005

Posted by Lonny Paul in Wireless Services

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Let’s just call it a “rumor,” shall we. I was informed that there is currently a halt in the shipments of MPX-300s as there is some problem of some kind. Hmmm.

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