Monthly Archives: May 2005

Can you hear AllTel now?

Posted on May 31, 2005 by Lonny Paul

Verizon looks to gobble up AllTel – so, my question is – how hungry are they? Continue reading →

Posted in Wireless Services | Leave a comment

Milbloggers – why do they get their own name?

Posted on May 31, 2005 by Lonny Paul

Military blogs – Great sign of technological progress or invitation for leaking information to the enemy? Continue reading →

Posted in Internet / Web, Technology News | Leave a comment

XM to allow recording and download features

Posted on May 29, 2005 by Lonny Paul

Surveying existing customers can often be the best way to determine what IS and what ISN’T what they want. But this is clearly an indication of things to come… Continue reading →

Posted in Technology News, Wireless Services | Leave a comment

Notice: 'Referencing Microsoft Trademarks in Text'

Posted on May 27, 2005 by Lonny Paul

Microsoft has gotten the art of proper notice just perfectly. Use thier “Microsoft trademarks in text” usage guidelines as a great template. Continue reading →

Posted in Copyright Issues, Trademark Issues | Leave a comment

Testing & optimizing email campaigns

Posted on May 23, 2005 by Greg Edwards

Interest in eyetracking heatmaps on email and e-newsletters seems to be increasing. So far the results have been intriguing — we’ve been helping several very large companies communicate their message more quickly and directly to their existing clients…. Continue reading →

Posted in eCommerce, Email and SPAM | Comments Off

Intellectual Property – You can't see it – but it's there!

Posted on May 22, 2005 by Lonny Paul

Intellectual property may be among the most valuable assets your company owns. The problem with intellectual property (IP) is that by its nature its intangible. You can�_Tt touch it or see it. So how do you know what you have and own? Continue reading →

Posted in Copyright Issues, Trademark Issues | Leave a comment

Branding Effectiveness: Sports Illustrated & FootAction

Posted on May 20, 2005 by Lonny Paul

If your goal is branding, you’d better make sure they see the brand! A full write-up of this example (which is initially a little heavy on the Eyetools self-promotion since this was a corporate piece), follows…… Continue reading →

Posted in eCommerce | Comments Off

CALL TO ACTION! Available NOW!

Posted on May 20, 2005 by Lonny Paul

Web Marketing 101 – It’s a Call to action! Call it shameless plug, this book is incredible! Just because I am in it doesn’t make any difference! Continue reading →

Posted in Media Appearances, Personal | Leave a comment