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Can you hear AllTel now?

Published in May 31st, 2005
Posted by Lonny Paul in Wireless Services
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Verizon looks to gobble up AllTel – so, my question is – how hungry are they?

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Milbloggers – why do they get their own name?

Published in May 31st, 2005
Posted by Lonny Paul in Internet / Web, Technology News
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Military blogs – Great sign of technological progress or invitation for leaking information to the enemy?

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XM to allow recording and download features

Published in May 29th, 2005
Posted by Lonny Paul in Technology News, Wireless Services
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Surveying existing customers can often be the best way to determine what IS and what ISN’T what they want. But this is clearly an indication of things to come…

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Notice: ‘Referencing Microsoft Trademarks in Text’

Published in May 27th, 2005
Posted by Lonny Paul in Copyright Issues, Trademark Issues
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Microsoft has gotten the art of proper notice just perfectly. Use thier “Microsoft trademarks in text” usage guidelines as a great template.

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Testing & optimizing email campaigns

Published in May 23rd, 2005
Posted by Greg Edwards in Email and SPAM, eCommerce
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Interest in eyetracking heatmaps on email and e-newsletters seems to be increasing. So far the results have been intriguing — we’ve been helping several very large companies communicate their message more quickly and directly to their existing clients….

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Intellectual Property – You can’t see it – but it’s there!

Published in May 22nd, 2005
Posted by Lonny Paul in Copyright Issues, Trademark Issues
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Intellectual property may be among the most valuable assets your company owns. The problem with intellectual property (IP) is that by its nature its intangible. You can�_Tt touch it or see it. So how do you know what you have and own?

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Branding Effectiveness: Sports Illustrated & FootAction

Published in May 20th, 2005
Posted by Lonny Paul in eCommerce
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If your goal is branding, you’d better make sure they see the brand! A full write-up of this example (which is initially a little heavy on the Eyetools self-promotion since this was a corporate piece), follows……

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CALL TO ACTION! Available NOW!

Published in May 20th, 2005
Posted by Lonny Paul in Media Appearances, Personal
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Web Marketing 101 – It’s a Call to action! Call it shameless plug, this book is incredible! Just because I am in it doesn’t make any difference!

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MS Office 12 – Are you ready?

Published in May 19th, 2005
Posted by Lonny Paul in Computers, Technology News
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Reading the pre-release press announcments reminds me that it’s not 1999 any more. Or is it?

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America OnLine – Unlimited Dial-up

Published in May 15th, 2005
Posted by Lonny Paul in DMCA / ISPs
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Get Unlimited Dial-Up Access from AOL for only $23.95 a month!

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