-
Recent Posts
Topic Index
Lonny Paul Archives
-
Monthly Archives: May 2005
Can you hear AllTel now?
Verizon looks to gobble up AllTel – so, my question is – how hungry are they? Continue reading
Posted in Wireless Services
Leave a comment
Milbloggers – why do they get their own name?
Military blogs – Great sign of technological progress or invitation for leaking information to the enemy? Continue reading
Posted in Internet / Web, Technology News
Leave a comment
XM to allow recording and download features
Surveying existing customers can often be the best way to determine what IS and what ISN’T what they want. But this is clearly an indication of things to come… Continue reading
Posted in Technology News, Wireless Services
Leave a comment
Notice: 'Referencing Microsoft Trademarks in Text'
Microsoft has gotten the art of proper notice just perfectly. Use thier “Microsoft trademarks in text” usage guidelines as a great template. Continue reading
Posted in Copyright Issues, Trademark Issues
Leave a comment
Testing & optimizing email campaigns
Interest in eyetracking heatmaps on email and e-newsletters seems to be increasing. So far the results have been intriguing — we’ve been helping several very large companies communicate their message more quickly and directly to their existing clients…. Continue reading
Posted in eCommerce, Email and SPAM
Comments Off
Intellectual Property – You can't see it – but it's there!
Intellectual property may be among the most valuable assets your company owns. The problem with intellectual property (IP) is that by its nature its intangible. You can�_Tt touch it or see it. So how do you know what you have and own? Continue reading
Posted in Copyright Issues, Trademark Issues
Leave a comment
Branding Effectiveness: Sports Illustrated & FootAction
If your goal is branding, you’d better make sure they see the brand! A full write-up of this example (which is initially a little heavy on the Eyetools self-promotion since this was a corporate piece), follows…… Continue reading
Posted in eCommerce
Comments Off
CALL TO ACTION! Available NOW!
Web Marketing 101 – It’s a Call to action! Call it shameless plug, this book is incredible! Just because I am in it doesn’t make any difference! Continue reading
Posted in Media Appearances, Personal
Leave a comment