Howard Kaplan’s recent blog posting regarding the offering of customer choices even when it is not in the best interest of the seller – is a good thing. I have to agree.

There have been situations where I felt very strongly against my then-current employers decision. Sometimes they were just really, really bad decisions – ones which cost them millions of dollars in sales revenue and lost customers, only because they didn’t want to admit they were human. Human is a condition that is easy to take – if you say, “Go ahead of me sir,” and the man steps into a puddle, he may have knowingly rejected your show of courtesy – if he would have been aware of the puddle. Continue reading →

There are few experts in the online industry, people who really know their stuff and are able to convey to others the primary principles in getting your feet off the ground in online marketing.

Seth Godin is one of the few individuals in this industry that I would hold to this high regard – one of those “in the know.” There are many major online .coms that have no idea what they are doing selling products online. They just put them up and wait for the “birds to come to the food”.

Sometimes that “element of suprise” works — Woot.com is one such example. Continue reading →