Monthly Archives: June 2007

History: The Best Lesson

Posted on June 5, 2007 by Lonny Paul

Today, CNET reports Dell will stop producing TVs under the Dell brand name. Hmm.. Didn’t Gateway do the same thing? Dell will stop selling liquid crystal display TVs under its own brand name, according to Bloomberg. Citing anonymous sources, the … Continue reading →

Posted in Marketing, eCommerce | 1 Comment

GE Appliances: Rough Start with a Happy Ending

Posted on June 5, 2007 by Lonny Paul

This weekend I was tasked with getting a new microwave for my kitchen above the stove. One of those all-in-one exhaust / microwave units. I have new GE appliances in the kitchen, so after looking at the Home Depot in … Continue reading →

Posted in Business, Personal | Leave a comment

Corporate Branding in User Generated Content

Posted on June 1, 2007 by Lonny Paul

As video continues to proliferate on the web – ‘user generated content’ (UGC) is quickly becoming the stuff marketers dream of. One such instance appeared on my screen tonight, below for your viewing pleasure. Target‘s red bullseye marketing team couldn’t … Continue reading →

Posted in Internet / Web, Television, Viral Videos | Leave a comment