After limping along for a couple of years HTML e-mail is finally taking off. On two lists where I give people a choice, 60% of new subscribers prefer to receive HTML e-mail over plain ASCII text, up from 50% in October 1999.
I was amazed to find on my JesusWalk.com list, that of subscribers outside the US, 76% preferred HTML e-mail, just the opposite of what I would have expected. More and more people are using e-mail programs that support HTML e-mail, and client e-mail programs that don’t support it are under increasing pressure to include it.
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by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, Issue 67, January 1, 2000
