Apple announced today that they won’t be shipping their latest operating system, Mac OS X Leopard, until October. Leveraging the O/S team for iPhone tweaks is getting the blame for the delay. Aside from the daunting task of ensuring ‘everything works,’ is it possible, even just for a second, that this O/S delay, like most operating system release dates, is only a reason to get more press?
Apple’s released statement regarding the delay was rife with information and sexy language about the iPhone, perhaps only attempting to get it more deeply embedded in everyone’s minds – while providing them a little ‘breathing room’ to get the release and phone done on time.
The “iPhone contains the most sophisticated software ever shipped on a mobile device, and finishing it on time has not come without a price â€â€? we had to borrow some key software engineering and (quality assurance) resources from our Mac OS X team,” Apple said in a statement.
PR is a tricky game that every company needs to play with ultimate precision to leverage every event possible for more promotion – and Apple seems to always figure out a way to get press.
‘All press is good press. Just make sure they spell my name right.’
Source: Fox News
