Author Archives: Greg Edwards

"If your content falls on a Web page and nobody sees it, does it really exist?"

Posted on December 9, 2005 by Greg Edwards

"If your content falls on a Web page and nobody sees it, does it really exist?"

-CyberJournalist, in a post referencing my Visual Dead Zone entry

You inspired me â€â€? in writing about your comment (with a happy grin on my face) I thought of… Continue reading →

Posted in Announcements | Leave a comment

Testing & optimizing email campaigns

Posted on May 23, 2005 by Greg Edwards

Interest in eyetracking heatmaps on email and e-newsletters seems to be increasing. So far the results have been intriguing — we’ve been helping several very large companies communicate their message more quickly and directly to their existing clients…. Continue reading →

Posted in eCommerce, Email and SPAM | Comments Off

Comments from our clients

Posted on May 13, 2005 by Greg Edwards

(Note to clients: *Any* comments welcome, positive or negative, and post whatever you feel comfortable with. You can post anonymously (on either name or email address) if you wish.) This is a place for clients to make comments about working… Continue reading →

Posted in Announcements | Comments Off

Interest in a eyetracking "Community of Learning" focused on weblogs?

Posted on April 1, 2005 by Greg Edwards

I’m interested in learning how to write better for my blog — perhaps you are also. Continue reading →

Posted in eCommerce, Privacy / Freedom | Comments Off

Upcoming studies

Posted on April 1, 2005 by Greg Edwards

Our standard pricing is on our website…. Continue reading →

Posted in Announcements | Comments Off

Wasting money on content in Visual Dead Zones

Posted on March 20, 2005 by Greg Edwards

E*Trade’s homepage from January 2001 Visual dead zones reduced E*Trade’s ability to communicate with their target customers, because low percentages of people read their promotional content. This is an old story*, but one of my favorites because it illustrates an… Continue reading →

Posted in Hints, Tips and Tricks | Comments Off

Guiding a website redesign with eyetracking — an Eyetools case-study

Posted on March 17, 2005 by Greg Edwards

A PDF of a homepage redesign using Eyetools eyetracking can be found here (4 pages, 905 K, images of a site before/after, plus Eyetools heatmaps). Several people have asked how eyetracking can be used for homepage optimization, and they wanted… Continue reading →

Posted in eCommerce, Hints, Tips and Tricks | Comments Off

Eyetracking Heatmap of Google Search Results

Posted on March 11, 2005 by Greg Edwards

New Eyetools EyeTracking Study verifies the importance of page position and rank in both Organic and Pay-per-click search results for visibility and click through on Google Search Results. Continue reading →

Posted in eCommerce, Hints, Tips and Tricks, Technology News | Comments Off