Eyetools testing showed that the original "Navigation Bar" blog wasn’t written as well as I’d thought… here’s what I found, and what I did about it.
This is what happens when you have easy access to eyetracking testing: you start wondering how well you’re doing writing about it… and after wondering very briefly, you test it and find that it needs improvement. Alas.
Our first blog: All that red at the top shows that everyone reads our title and the first 1-line paragraph, but that they start dropping off in the middle of the "story" paragraph (guess the writing wasn’t as good as I thought 
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The "statistics" section held good information, but only 60% of people read it. Can I do better?
And the "punch line" certainly is getting wasted down there (50% and mostly skimming). No big surprise. Shouldn’t have been so egotistical to believe that I could actually hold people’s attention ALL the way to the end, but that final point was important, so I’m moving it.
so, I’m going to tweak the text of the original blog and post it as a new one. I’ve still got a bunch of people who will be coming through for this study so I’ll test that as well! Crossing fingers… the new version now…
