Internet marketing is no easy task, let me tell you. It has taken me many years to perfect certain aspects of marketing – including the many facets of the internet, however each facet constantly evolves into a more complex space. It’s always about adjusting, changing, making things just a little bit different.
By invitation, I also provided three pages to Call to Action — So, if you are in need of the BEST tips regarding online marketing, the duo of Bryan and Jeffrey Eisenberg and their industry cohorts are ready to share their top secrets! Well, theirs and those of a number of contributors, including, yes, myself! Lonny Paul’s first time in a book. Magazines, newspapers, the online news outlets, (swimming pools, movie stars) are a dime a dozen – as long as you can afford to send a press release… Getting published in a book is, well, quite an honor, and I am very lucky to have been asked to contribute to Call to Action. I hope you can enjoy all the information provided therein.
There is a special “affiliated” pricing for this book of $13.95 for a limited time. The initial run of this book is nearly sold out and the second edition will have a list price of $25.95. For ease and convenience, check it out here and get your copy today!
To read more…
Ã†’_oSteve Krug nailed Web marketing philosophy in his book, “Don’t make me Think.” Now it’s time to get practical. Creating a website requires a customer-centric focus and Bryan Eisenberg & Jeffrey Eisenberg hands you the how-to, step-by-step guide to getting the job done. Separating the user from usability, monitoring persuasion paths, choosing colors, creating copy – you’ll find the best advice distilled from a career of testing and measuring, not pontificating and PowerPointing.
The buying cycle, shopping carts, on-site searchability and some great tips by a wide variety of experts in their fields. Do you want to increase traffic to your website and raise conversion rates? This is the book of short cuts to website success.
– Jim Sterne Author, Producer of the Emetrics Summit and President of the Web Analytics Association
I asked Bryan and Jeffrey Eisenberg to do a study of our web site and give us his results within 6 weeks. Within 8 hours they called to say they had found something we had to fix immediately, a hole through which we were losing 5% of our traffic. We fixed it that night and saw an immediate 5% lift in our sales. I have spent five and a half years in this game: The Eisenbergs are #1 in this game, and there is no #2.
– Patrick Byrne CEO, Overstock.com
Ã†’_oThere is no such thing as a typical internet shopper. There is only one woman at one keyboard looking onto one monitor. Jeff and Bryan Eisenberg have lifted this shopper from the dry and deceptive pages of data, made her fully human, and taught us how to make her smile and say yes more often. These brothers will forever be remembered as the breakthrough pioneers of internet marketing. I guarantee it.Ã†’__
– Roy H. Williams NY Times and Wall Street Journal bestselling author
When I was at Volvo, Jeffrey and Bryan Eisenberg helped us increase our leads by more than seven times. It is great to see them sharing all this stuff in one book.
– Brian Godwin
For years, “Eisenberg” has been synonymous with “conversion guru” on the ClickZ Network. These are the professionals other professionals turn to when it comes to cutting the dot-com mumbo-jumbo and getting down to the very serious business of creative effective Web sites that satisfy customers and meet — or exceed — conversion and monetary goals. The Eisenbergs don’t subscribe to theories or fashions. They deal in tangible, measurable results.
– Rebecca Lieb Executive Editor The ClickZ Network
The EisenbergÃ†’_Ts consumer-centric Ã†’_opersuasion architectureÃ†’__ process, founded on sound marketing and business Ã†’_obest practices,Ã†’__ combined with their project Ã†’_onavigationÃ†’__ expertise, was the key to turning marginal site traffic and meaningless visitor conversion rates into a new brand site that now is regarded as the Ã†’_oposter childÃ†’__ for all online diamond brand sites in the industry. Future Now, Inc. has been a strategically relevant, creatively unexpected Ã†’_osecret weaponÃ†’__ in helping Leo Schachter maintain its #1 brand ranking.
Ã†’_” John Marchese Leo Schachter Diamonds and former Chairman of 141 Worldwide
Bryan and Jeffrey Eisenberg have written a great new book on conversion rate optimization for websites. I was lucky enough to receive an early review copy of the book, which has many nuggets of web site wisdom. The book is a compilation of their writings from GrokDotCom, ClickZ, seminar presentations, and their staff and colleagues. Each article is a few pages long on a specific topic, all revolving around boosting your ROI through conversion rate optimization. The Eisenbergs are the acknowledged masters of conversion rate optimization, having practiced what they’ve preached since 1998.
Ã†’_” Andy King http://www.websiteoptimization.com
Call to Action is an important read for any Marketer who understands and invests in the strategy that the Web is the hub of all marketing. For years, the Eisenbergs have been educating the world on best practices for conversion, online marketing and persuasion architecture. This book encapsulates a wealth of expertise, experience and insights on how to effectively develop, measure and optimize your web initiatives.
– John Simpson, Brand Marketing Manager WebTrends
…plunk down the $13.95 for Call to Action. Applying just one or two of the techniques and strategies outlined in the book will likely return many times the cost of the book in almost no time.
Ã†’_” Chris Sherman, Search Engine Watch