With the world ‘going digital,’ it’s no surprise that over 2,000 movie theatres in the US are using digital projection technology.
A new system currently proposed by a consortium of the largest movie chains in the US “could give theater operators the flexibility to put a popular movie on an extra screen as quickly as the demand for it arises. At the same time, theater operators could boot out a surprise stinker and even book in for a day or two an art-house film with a small but devoted audience.”
This new ‘on demand’ flexibility could allow for great options, especially at smaller theaters who can get one good showing a day, but has to keep running the same film 3 or more times the same day with a handful of viewers. Different films on those three other showing times could allow for increased selection, higher attendance per screening and maximize the seat capacity of every theatre - from 1 to 100 screens!







