There was a circular message in the sky this morning, or it seemed it may have been, so I posted it on Facebook to see if anyone else saw or knew about it.  Then, my friend said he saw it in another part of town, so tonight, I did some research.

Here’s the pic that I posted on Facebook, and leaving it in a smaller size, you can nearly read the backwards GEICO and then a bunch of other stuff you can’t clearly make out.  Or at least I can’t.  You can see the full set of pics I snapped before I knew what this was over at FLICKR.

Turns out GEICO has a squadron of WW II planes they send out to airshows that write messages in the sky, called the GEICO Skytypers.  They do it all over the country, and what a unique, creative idea for marketing to the masses. 

More amazing is how the wind carried the message all the way from Homestead AirForce Base to downtown Miami — It’s about 30 miles!  A comment on Facebook said it was done over the SunLife Stadium today as well, meaning it only traveled about 14 miles.  Either way, quite impressive retention for such a long journey!