TigerDirect.com offers more than 50,000 computer and computer-related products for sale through its popular website.

The Challenge: An established online retailer was looking for ways to build site traffic and increase conversion rates.

Through aggressive pricing, a wide selection and same-day shipping, TigerDirect.com was already a leading Internet retailer of computers and computer supplies when Lonny Paul joined the company in 2000 as Director of e-Commerce. His immediate goal was to build on this success and drive sales.

Early on, Lonny decided to evaluate the websiteÆ’_Ts checkout process. At that point, TigerDirect.com accepted major credit cards through a merchant account, wire transfers, and mail order checks.

Æ’_oI wanted to ensure that we were keeping customers as happy as possible Æ’_Ã? letting them work with us in the ways they wanted. We had to make sure that every payment method was available.Æ’__

As an avid Internet user, Lonny was already using PayPal. Æ’_o

I understood how PayPal worked, and I knew PayPal has millions of users who were my exact demographic target market. It just made sense for us to add PayPal to the TigerDirect site.Æ’__

The Solution: PayPal

After speaking with representatives from PayPal, Lonny put together a proposal to get buy-in from his colleagues. Æ’_oIt was not a really hard sell. The Internet was in its infancy, and PayPal was the largest payment method outside of credit cards.Æ’__

Smooth integration

PayPal integrates seamlessly with websites, providing customizable fulfillment and accounting processes and streamlining payments. PayPal immediately rewards users with features that range from instant online transactions and world-class fraud protection to higher conversion rates and satisfied customers.

For Lonny, PayPal made it easier to do business right away.

Æ’_oPayPal provides great integration tools and they supervise the testing of transfers, authorizations, the whole spiel. ItÆ’_Ts fairly plug-and-play. During the integration process, the technical team was more than helpful Æ’_” and we were the first large integration in 2000.Æ’__

For PayPal users, the checkout process on TigerDirect.com is consistent with the experience on other PayPal websites and takes just seconds. First, the customerÆ’_Ts order is processed by TigerDirect.com. Then, the customer clicks on the PayPal button Æ’_” which passes on the order and customer information to PayPal. And finally, the customer makes the payment through PayPal and authorization comes back to TigerDirect.comÆ’_Ts system.

Æ’_oThe interface is very clean, very simple Æ’_” customers start at Tiger and end at Tiger.Æ’__

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