Guiding a website redesign with Eyetools eyetracking data offers these advantages:
- Objective, visual feedback to your designers and copywriters about what works and what doesn’t,
- Test before launching â€â€? don’t launch a mistake that loses traffic,
- Remove "opinion-based discussions" (and guess-work) about what is seen,
- Costs as little as $1500 per study.
A PDF of this homepage redesign using Eyetools eyetracking can be found here (4 pages, 905 K, images of a site before/after, plus Eyetools heatmaps).
A homepage redesign guided by three Eyetools mini-studies yielded a 10x times increase of click-throughs.
- Most content wasn’t seen.
- Most people preferred the competition.
- 3 prototypes generated based on data from test #1 (data not shown).
- Prototypes were quickly generated as images (can test image-mock-ups or HTML).
After changes were made:
- Most successful elements of each prototype from test #2 pulled together into a final prototype.
- Most content now seen.
- Most preferred this website over competitor.
- An entire column of paid-content was added, and was economically successful.
Click-throughs increased by 10x times.
Satisfaction increased by double.
Faster redesign � entire process took less than 45 days from start to launch (including the three tests) because all the parties involved agreed on what was working and what needed fixing.
