All of a sudden the world is abuzz with GPay (I’ll be saying Gpay from here on out, but it’s really Google Payments) - the latest online payment method from who else, of course, other than Google. Yep, Google, for some strategic visionary reason, has been forming this new payment method over the last several years. After 9/11, with the increased requirements imposed upon banking and quasi-banking organizations, have been a bear in the finance industry.

However in their usual laissez faire style, I’m sure they’ll do just fine. With as much money as those guys got, they can afford to make a few mistakes.

Now, before I go on, I don’t want you to think that the long and involved story I’m about to present to you is done so without any basis from which to speak. I have been one of the most vocal supporters of PayPal, facilitating the integration of PayPal into TigerDirect.com as the first true online ecommerce “player” to integrate PayPal into their shopping cart. Pre v 1.0 of any official integration process. PayPal continues to innovate and release new great products and expand their services and I have provided PayPal with many interviews along with many varied journals and newspapers saying just that.

In fact, there’s a PayPal case study with me in about 10 languages. Try it! Search PayPal Lonny Paul and I bet you get at least a few hundred references that will backup my story.. but today, we’ll leave it fresh with the perspective of SearchTopix.Com. Tomorrow in Part Two, you’ll get my dirt.

The latest round in the Battle of the Giants is underway. The gloves are off - let battle commence. After nearly a year in the planning Gpay has finally been unleashed to tame the PayPal tiger.

While other companies have been looking longingly at Google’s mouthwatering advertising income, Google has been planning to take a chunk out of eBay owned PayPals’ equally mouthwatering profits.

PayPal provided nearly a quarter of eBay’s recent $1.3 Billion quarterly profit but I don’t think this is Google’s target. Why would Google want to alienate one of their largest advertisers? Why would Google want to get involved in the problem riddled online auction game? Would eBay allow Gpay on their site?

I think Google’s strategy is double-pronged

• To put the Gpay icon alongside their Ads to show that the trader accepts this form of payment
• To attack the broader online-payment market which is also PayPal’s future target market

I know what it is, and it’s NOT these…. so, till it be morrow…