Maximizing your Online Ad Revenue

Many people may not thing that there is enough traffic coming to their site in order for them to make any money. Well, if there isn’t anyone coming, then I suggest either a) you write more; or b) you write better. Better may mean that the content is not unique enough and doesn’t have enough references to provide it any validity in the ‘ether world’ of the Internet.

Placing small ads, like those from Google Adsense that can been seen on many of the OY9.net sites, may at least give you enough revenue to pay your web hosting bill, domain name annually and if it could support a case of beer now and then, that wouldn’t be so bad would it?

LonnyPaul.com is a real mish-mash of content, ranging from me yelling about the articles on WikiHow, to talking about my close enounters with another cellular phone or wireless device, or taking a serious tone, discuss Intellectual Property protection, UDRP strategies and much more. Since there is such a wide array of content, it’s hard to put the site into a “category” of any kind aside from “technology and news.” None the less, it generates enough traffic to pay for itself and all my sites hosting expense.

If you think about it, it’s not that much money you need to make. Let’s do the math. For most people, a $9.99/month hosting account takes care of up to about 10 “average” sites. Let’s say you annually register only your one domain and keep that your focus. Your TCO is about $130/year. That’s just over $10 a month. And $10 a month isn’t too hard to do, you just need to ensure you follow the best practices and the rules of the advertisers.

First, in addition to the ever popular program by Google (Adsense), there are also programs from Yahoo, Intellitext, Kontera and Chikita, among others. Each advertiser primarily has a ‘wizard’ of sorts online, allowing you to make the selections as to where you are going to put the ad, sometimes it’s associated category, and the size and color for presentation. It outputs a little piece of javascript which you then need to drop into your site template to provide you with constant exposure.

This site, and hundreds of thousand others, are run on the WordPress Publishing platform. I can’t say enough good things about WordPress, and their seemingly array of templates done from the WP community is inspiring. Putting an ad in is really as finding a space and then pasting in the code.

There are templates, like “AdsMinded” that already has logic built in for Google and the placement of ads. You can see a variant of this template in action on Doral Central, a local community directory. You can see how the ads display, change and are interwoven. You’ll notice text with double underscores as well. Those are contextual provided by Kontera.

Once you get your tags up, check your site and start to watch the pennies roll in. But, you only need about 33 pennies a day to pay for all your stuff.

For further information, you cant contact OY9 Network for more information or to get you started today!

About Lonny Paul

I'm just a simple guy with too much extra time in front of a keyboard and screen. There, I fill my time with a myriad of things in addition to watching the entire internet, like blogging, taking photos, creating composite and panoramic images - or doing nothing but watching a bunch of video. Check out my Profile on Google +..
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