There are few experts in the online industry, people who really know their stuff and are able to convey to others the primary principles in getting your feet off the ground in online marketing.

Seth Godin is one of the few individuals in this industry that I would hold to this high regard – one of those “in the know.” There are many major online .coms that have no idea what they are doing selling products online. They just put them up and wait for the “birds to come to the food”.

Sometimes that “element of suprise” works — Woot.com is one such example. They put up one item a day, everyday at midnight, and it’s up for the birds to wander in (and they wait for feeding time, btw), refreshing their RSS reader repeatedly hoping to be the first in on a great new deal, and then they peck away until the food is all gone – until the next day.

If you are looking for some firm ground, Seth can steady it for you:

“Who’s There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. It’s not designed to sell you one service instead of another, either.

Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.

I promise this ebook is incomplete. I hope, though, that it encourages you to pay attention to some of the underlying forces at work online and off. And it’s small enough to email to your colleagues or to post on your own site. Hey, it’s free and it comes with its own carrying case.”

Head on over to Seth’s website and get your free copy of his eBook today.

Seth Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.