The "red" indicates my titles are read, but the "green" and "blue" shows that not so much of my content is read.
(How to interpret an Eyetools heatmap)
I’m a smart technical guy — analysis and visualizations come easy to me — and I’m even successful at public speaking, but trying to figure out HOW to write this weblog eats at me!
But I can tell you one thing… All of the blog entries earlier than this one sure aren’t written the right way! I can’t speak to the success of this entry you’re reading right now — you can leave a comment — but I guarrantee you I’m going to find out in next week’s eyetracking test!
So, my writing can be optimized and here’s why I know…
The lack of the color red on that eyetracking heatmap over there shows that people aren’t hanging on my every word, despite the fact that they should be since this eyetracking stuff is fascinating and valuable (in my unbiased opinion).
But is it my writing style or lack of value that explains the non-reading?
Well, given that I believe that knowing whether people read what you write is valuable, I’m stuck with the realization that my writing must not be all that great…
Alas.
But I’m learning. I’m going to be a great writer yet! I’m going to iterate, try different things and test the effect until I get it right. Now, in retrospect, I wish I had gotten this feedback a long time ago in college — maybe I could have gotten a better grade on all those essays.
